It’s been a while since I’ve done something silly for charity, so here’s this year’s. A friend and I have decided to run up 42 floors to the top of Tower 42 in London as part of an event organised by Shelter. It’s a short challenge – let’s hope it takes less than 10 minutes – but the burn on those legs is going to be interesting. And by interesting, I mean really painful.

All in a good cause – and, of course, Yew will be kitting out the team for the challenge.

If you’d like to join us on this challenge, we’re putting together a team. Everyone has to do all the floors, and will have to raise money for Shelter. We’ll support the team with free kit for everyone. If you’re interested, email us at info@yewclothing.com