It’s been a while since I’ve done something silly for charity, so here’s this year’s. A friend and I have decided to run up 42 floors to the top of Tower 42 in London as part of an event organised by Shelter. It’s a short challenge – let’s hope it takes less than 10 minutes – but the burn on those legs is going to be interesting. And by interesting, I mean really painful.

All in a good cause – and, of course, Yew will be kitting out the team for the challenge.

If you’d like to join us on this challenge, we’re putting together a team. Everyone has to do all the floors, and will have to raise money for Shelter. We’ll support the team with free kit for everyone. If you’re interested, email us at