Strangely enough, a lot of my friends are sporty active types. Most of them aren’t crazy inhuman types that train all the time (ok, so maybe a few at the running club are), but really just guys and gals that like to have a bit of fun. So it’s easy enough to pick up the […]
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Join us onLakeland without the kitchenware
By jt_wong on Tuesday, May 5th 2009
Posted under: Yew Blog Tags: clothes, hiking, inspiration, outdoors
Posted under: Yew Blog Tags: clothes, hiking, inspiration, outdoors
When we set up Yew, we decided that this was supposed to be outdoor clothing for real people. That meant no pictures of inverted snowboarders, climbers at the top of Everest or mountain bikers sailing through the air. Our website pics are supposed to be things that anyone could realistically do. It’s our: “Everyday Adventure/Adventure […]