Yew was selected to provide our sustainable Everywear performance tops to Adnams, the renowned beer company, for their running team. The Adnams runners tackled the Woodbridge 10k wearing 100% recycled sports tops. Adnams are more concerned with sustainability than your average brewery and have invested heavily in an eco distribution centre as well as creating a carbon neutral beer (East Green). As such, we were really pleased to be involved with them for their shirts. Adnams ran a blitz twitter campaign to find a slogan for the back of the shirt, which became:
“Feeling Fantastic Wearing Recycled Plastic
It’s better in the long run”