Yew: Our name was chosen because it summed up a number of intangible things that we were trying to say. It’s Yew, like the tree, which is organic and enduring, but it also evokes a personal connection. After all, it’s not just about us, it’s about you.

The Yew tree has a long history in England, and you can find them in churchyards across the country.

Some think they represent long life – whilst others think the tree’s poisonous berries were to prevent animals getting on sacred ground.  The English also used Yew to make the longbow.

We like to think of our own version of the Yew tree representing something lasting and strong. We don’t make longbows, but you could try our clothes with your bike or snowboard instead.