Yew Clothing » running

Steve Cram running style

jt_wong — Fri, 28 Jan 2011 10:52:04 +0000

It’s always nice to hear from our friends at Adnams – they make great beer, are super nice and like using our clothes. However, it was a real delight when they sent us a bunch of pictures from their recent 10K in Southwold (where they had ordered special versions of our Everywear running top) and there was a picture of Steve Cram in one of our tops.

For those of you that don’t know (can there be? well, yes, it turns out a few people didn’t seem to know who Steve Cram was): Steve Cram MBE was one of the great British runners of the 80s, alongside Steve Ovett and Seb Coe (who it seems is more well known these days for his work on the London Olympics). He is a 1500m World Champion and Olympic Silver medallist, a European Champion and Commenwealth Games Gold medallist. Along with Coe and Ovett, he inspired thousands of people into running and athletics (including me!). He still holds the UK records for the mile (3.46.32) and 1500m (3.29.67). So, as you can imagine, we were delighted to see such a legend in our running gear. Thanks, Adnams.

Copyright: www.youhavebeenphotographed.com

See more pictures of the Adnams Southwold 10k by clicking the image below:

East Green Beer – our favourite

Accenture in Yew

jt_wong — Mon, 12 Jul 2010 16:50:44 +0000

Accenture was the latest company to choose Yew’s performance tops for their corporate adventures. Accenture’s JP Morgan Chase Corporate Challenge team were all wearing 100% recycled running tops in Battersea Park on July 8th. They were pleased to be able to get a sustainable solution for the team shirts – opting for our lightweight short sleeve Everywear performance tops. It was hot hot hot in London that night, and there seemed to be a cloud of dust following all the runners on the grass in the park. All the parks in London seem to have gone a bit more yellow than green with all this heat and no rain – you’ve got to laugh when you realise that you’re living in London and hoping for rain!

Marathon Fun

jt_wong — Wed, 28 Apr 2010 09:51:36 +0000

We’ve just finished the London Marathon Expo where we got to speak to loads of runners from different backgrounds. We met one of the only people to have done every London Marathon since it was founded in 1981. He told me there are 25 of them left and one of them is still under 50 – and still under 2 hours. Pretty amazing stuff.

We also got to meet Tristan Miller, who’s running 52 Marathons in 52 weeks all over the world. He’s doing it to raise money for UNICEF – which Jun worked at for a year, so he has a soft spot for them. You can check out his website at RunLikeCrazy.com. We gave him some free clothes to help him on his epic journey (see below…Tristan’s on the right, and you can see the reflective print on our everywear tops working well too!).

Run with your ipod?

jt_wong — Thu, 18 Mar 2010 13:46:55 +0000

Lots of us go running with headphones and music. I sometimes do when I run on my own. The right music can really motivate you, put you in the right mood and distract you from the hard work – making your workout that much better and enjoyable. Music can effectively reduce your perception of how hard you’re working. Some people love running to a certain beat. Haile Gebrselassie famously trains to Scatman because the tempo of the song fits with his world record pace. Maybe you just need to find the right track…

Many gym goers can’t live without music or the tv going as they crank out their time on the treadmill or bike. It’s easy to understand that since you’re not going anywhere – you really do want something to distract you.

However, there is a flip side. My running club has a specific policy against runners wearing headphones during club runs. Why? The gentle reason is that it’s anti-social. The serious reason is that a few years ago one of our runners was hit by a car and broke his leg – he was the only one in the group listening to music and the only one that didn’t stop as they were halfway across a road (presumably because everyone else heard or saw something, but he was distracted). Likewise, at athletics matches, you’re not supposed to wear headphones while on the track or field – you might not hear the warning horn go before the javelin starts to fly towards you…

So when I heard about this story on the radio, I figured it was worth sharing. Let’s hope that there aren’t many airplanes crashing where you go running but, it turns out, you can’t be too careful.

Inspiring Stuff Part 1: Derek Redmond

jt_wong — Wed, 01 Jul 2009 14:01:31 +0000

I remember this event really well, and watching it on video now still makes me well up. It tells a story of determination, crushed hopes and dreams, and courage. Whatever reason drove Derek to make it round, it inspires each of us. Anyone that’s worked hard, trained hard and pushed hard for something can relate – even if you’ve never run a race in your life. The struggle, the challenge is something everyone recognizes. Of course, what makes it even more moving is his father chasing him down the track, first to tell him to stop, then to support him all the way.

“Well, if you are going to finish this race, we’ll finish it together.”