It’s always nice to hear from our friends at Adnams – they make great beer, are super nice and like using our clothes. However, it was a real delight when they sent us a bunch of pictures from their recent 10K in Southwold (where they had ordered special versions of our Everywear running top) and […]

We’ve just finished the London Marathon Expo where we got to speak to loads of runners from different backgrounds. We met one of the only people to have done every London Marathon since it was founded in 1981. He told me there are 25 of them left and one of them is still under 50 […]

Dan likes to cycle.  Which is fortunate, since he’s on his way to Chembakolli, India with 2 wheels and a lot of pedaling. He left from Richmond on 18th July and is making his way through Europe as we speak.  He is literally on his own with a tent.  And, Why?  Well, apart from Danger Dan’s spirit […]

I remember this event really well, and watching it on video now still makes me well up. It tells a story of determination, crushed hopes and dreams, and courage.  Whatever reason drove Derek to make it round, it inspires each of us.  Anyone that’s worked hard, trained hard and pushed hard for something can relate […]

Sustrans, the cycling charity, is promoting their Change Your World campaign between 29 June to 4 July.  During that period, they’re asking people to sway 1 car journey for walking, cycling,  taking public transport or even car-sharing.  It doesn’t sound like much for many people, but for many people this would be a massive change. […]

Thanks to Christian for telling us about this video. I have to say, it’s insane. This flick has me so stoked that I want to grab my bike and go find a way to break my back. Well, maybe I’ll just go grab a sandwich instead – but I’m still excited.

When we set up Yew, we decided that this was supposed to be outdoor clothing for real people.  That meant no pictures of inverted snowboarders, climbers at the top of Everest or mountain bikers sailing through the air.  Our website pics are supposed to be things that anyone could realistically do.  It’s our: “Everyday Adventure/Adventure […]

If only things were as simple as some people believe. Alain Robert, the (in)famous french Spiderman thinks it is pretty simple, and frankly I wish it was. However, there’ s no harm trying, eh? I can’t imagine anyone telling Alain not to bother trying something. Have a look at his campaign: Simple Solutions