Yew Clothing » clothes

Give Tri a Try

felicity — Thu, 15 Apr 2010 13:39:11 +0000

We are very happy to be a sponsor of the East Grinstead Triathlon Club’s 25^th Anniversary Race and the official provider of race shirts. On the 16^th May the race promises to be a great event – it’s completely full (even the waiting list!) and we particularly like that there is a special event for novices to try triathlon for the first time.

It’s all in aid of the Prostate Cancer Charity and Yew Clothing and East Grinstead Tri Club will be donating money to them from every race shirt sold.

The race shirts are made from Yew’s favourite lightweight and fast wicking fabric that’s also made from recycled plastic bottles – a great choice for both performance and sustainability. See our special East Grinstead commemorative race designs here.

Charity Auction

jt_wong — Fri, 29 Jan 2010 15:53:23 +0000

We’ve donated some of our clothes for a charity auction run by Trail Magazine.

You can see their auction on ebay here.

All proceeds from the auction will go to Community Action Nepal to help build a much-needed rescue shelter at 4750m in the remote Himalayan valley of Gokyo. This will help to save the lives of trekking porters when they are caught out in bad weather. www.canepal.org.uk

There’s 7 days left!

The Recycling Process

jt_wong — Tue, 01 Sep 2009 17:58:27 +0000

While browsing the net (instead of going for a run – very bad), I found a website set up by RecycleBank (a US recycling company that rewards people for the amount they recycle). It’s called Explore the Cycle. It’s quite a fun website with info on the recycling process. Loved it when the machine pumped out fully formed chairs. Anyway, the content’s quite good and the animation’s fun.

Hyde Park Expo

jt_wong — Fri, 21 Aug 2009 11:59:03 +0000

Well, folks, we’re only just recovering from the whirlwind of the triathlon at Hyde Park last weekend. It was a fantastic event (and we were even blessed with pretty good weather). Thanks to everyone that came down to our stand to say hello. It was great to get so much positive feedback on our clothes and our fabrics. Kresse really liked it when women tried on the Local Warming fleece jacket and realised how soft it was – as well as flattering. We’re definitely going to be out on the road to show people the clothes now – it makes all the difference when people touch and feel the farbics and realise that our recycled materials are much better than they imagine.

Our stand in Hyde Park

We had loads of great people taking an interest in us. Our favourite visitor was the Head of Sustainability at London 2012. Hopefully I didn’t say anything too silly to him before I found out who he was! I was also pretty stoked to meet Iwan Thomas, 400m GB record holder (and Masterchef finalist). He was a pretty nice bloke and super friendly. I also realised that it helps to have long legs to run the 400m – he seemed to be about twice my height! He commented that 400m is a lot harder than most people realise, and that lots of his friends can’t run a lap of the track in under a minute. Can you? You should go try it.

Lakeland without the kitchenware

jt_wong — Tue, 05 May 2009 11:57:27 +0000

When we set up Yew, we decided that this was supposed to be outdoor clothing for real people. That meant no pictures of inverted snowboarders, climbers at the top of Everest or mountain bikers sailing through the air. Our website pics are supposed to be things that anyone could realistically do. It’s our: “Everyday Adventure/Adventure Every Day” thinking. I hope someone else hasn’t already thought of that one.

So, here’s a picture from over the May Bank Holiday in the Lake District. We climbed up Haystacks and then on to Seat, where I’m pictured. Sitting down. I thought, I should really put a picture up , but didn’t want anyone to think that this was a ‘top of the mountain’ pic. It’s a decent walk up (we did 7 hours worth, but you don’t need to go that far) and the views are priceless. You don’t have to be a professional athlete to do it, but you do have to get off that sofa and put your boots on. Some of our clothing wouldn’t hurt either.

I’m not generally into shirt designs like these

jt_wong — Mon, 27 Apr 2009 09:40:22 +0000

I’m not generally into shirt designs like these, but the way things are at the moment, you have to laugh. The image may not be appropriate for our own website, so here’s a link to news site Surfer’s Village: http://www.surfersvillage.com/surfing/40407/surf-news.htm.

Websites and Production

jt_wong — Tue, 07 Apr 2009 11:59:29 +0000

Phew. It’s hard going over here at Yew. We’re getting our first production run off the ground at the moment and it’s decisions and nail biting galore. Zips, embroidery, sizing, pockets, labels – every little detail needs to be right or our dream designs just won’t work. Anyway, in the midst of this, we’ve got the website live. Have a look around. We hope you like it.

By the way – thanks to everyone that’s been helping with sizing up our sample jackets (which will be called – the Local Warming Jacket). You guys really help.